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Mission, Vision & Values


We are a community of hope, meaning and growth for people to age well and live fully.


Be a destination hub for those who want to age well in vibrant, authentic community. 

Core Values:

Heritage - We are Christ-centered, rooted in our Anabaptist heritage of stewardship, service, justice and compassion. 

Innovation - We are inspired to think and lead creatively

Authenticity - We are sustained by honest, caring, diverse relationships 

Our Values in Action

We value service and give of our time and talents through volunteerism. Our volunteer program, one of the most robust in the Shenandoah Valley, includes more than 600 individuals who provide 47,000 hours of service annually to help residents age well and live fully. That’s a value of more than $1 million. Residents and staff volunteer in the local community as well and contribute, on average, nearly 8000 volunteer hours to 50 area organizations each year. (Heritage, Authenticity)

We provide affordable housing to attract individuals from all socioeconomic backgrounds and to reflect VMRC’s values of compassion and service. Heritage Haven, our HUD subsidized housing, is home to 36 percent of our independent living residents. (Heritage)

We practice good stewardship. Our Farm at Willow Run grows the majority of in-season produce used in VMRC dining, as well as provides produce for purchase to residents and the greater community. (Heritage, Innovation)

We help others. Surplus items from VMRC refurbishments are donated to Mercy House, Gift and Thrift and for the rebuilding of homes in West Virginia and Kentucky through the organization, SWAP (Sharing With Appalachian People). We also work with local contractors who remodel homes for people in need in our community. The VMRC Bargain Center often receives surplus items to be sold with proceeds benefitting an emergency employee fund. (Heritage, Innovation, Authenticity)

We are faith-centric. On our campus, you will find prayer and meditation rooms, weekly prayer circles, Sunday morning and evening services as well as all-campus services led by our pastoral care team. While our roots are strongly in the Mennonite tradition, we welcome spiritual diversity and have nearly 20 denominations represented among residents. We encourage the rich opportunities for engagement, discussion and sharing such diversity brings. (Heritage, Authenticity)

We lead creatively through our thought-provoking event programming and spaces such as the Shenandoah Valley Lyceum and the Park Gables Gallery. Our partnerships with The Arts Council of the Valley and the Shenandoah Valley Bach Festival have brought generations together to appreciate the arts. (Innovation)

We believe it’s important to build diverse, authentic relationships. Our partnerships with Harrisonburg City Schools, the Boys and Girls Club and Eastern Mennonite University allow us to cultivate both intergenerational and multi-cultural learning experiences. (Authenticity, Innovation)

Woodland Park, our complete living care option, provides care in a setting that is closer to home, with private beds and bathrooms. This design allows staff and residents to develop deep relationships with proven emotional and physical benefits. (Heritage, Authenticity, Innovation)

We give back. Our annual employee giving campaign benefits the VMRC Foundation’s Good Samaritan Fund. This fund allows us to provide care to residents who have outlived their resources and support 28-35 residents annually. (Heritage)

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“For us, volunteering gives us the opportunity to meet people from all areas of the VMRC campus and has broadened our perspective and understanding of the community we now call ‘home’.”

- Carter and Mary Ellen Lyons